Beat the Traffic®
A New Direction in News

Triangle Software LLC d/b/a Beat the Traffic® offers an award-winning solution for the broadcast of automobile traffic reports, featuring 3-D animated maps, consistent on-air and on-line components, lower-third tickers and a one-of-a-kind traffic forecasting system. Acclaimed for simple setup and user-friendly interface, Beat the Traffic® received the Television Broadcast magazine’s Top Innovation Award at the annual NAB trade show. The station-specific three-dimensional maps include full-featured topography, easy to read roadway exits and signs, and customized landmarks... for breaking news and traffic.

Triangle Software is a National Science Foundation funded early innovator in traffic prediction and presentation science.

	KRON enhances traffic reporting with 3-D HD maps Read excerpt from Broadcast Engineering Magazine.
	Picture perfect: Using all the elements of on-air presentation to achieve a compelling newscast. Read full article from RTNDA Communicator magazine by James Careless.
	WTVR lets it roll with Beat the Traffic Read full article from Broadcast Engineering Magazine.
	Triangle Maps in 3D HD Read full article from TV Technology Magazine.
	Omaha station delivers 3-D traffic maps to ease viewers’ commutes Read full article from Broadcast Engineering Magazine.
	3-D Imagery Helping Stations "Beat the Traffic". Read full article from Broadcasting & Cable.
	Seth Golub, Vice President of Business Development for Beat the Traffic, featured in the article "Radio Stations Reach Out to Make Money Online" from TV Technology website. Read S. Golub's insights about web and mobile solutions for broadcasters.
	We have received a National Science Foundation Small Business Innovationand Research award to develop further our personalized traveler information dissemination system(s). Click here for "The Discovery Files - Compute your Commute" story broadcast on Clearchannel radio. WTOP inWashington DC aired another story .
	Click here for video segment of France 24 story   (Video clip in MPEG-4 format. 2 Megabytes.)
	Click here for ABC World News Tonight segment in June 2005  (Video clip in Windows Media format. 5.5 Megabytes.)
	Click here for Beyond Tomorrow segment broadcast on The Science Channel in April 2006  (Windows Media video. 6 Megabytes.)
	Click here for an article in "The Economist, Technology Quarterly" entitled "No Jam Tomorrow" mentioning our technology.
	Click here for an article in "New Scientist" entitled "Smart traffic forecast offers seven-day predictions" and focusing on BeatTheTraffic technology.
	Click here for an article in "Libération" entitled "Bouchons futés" (in French) focusing on BeatTheTraffic.
	Click here for a story in the 8pm Sunday news on TF1. (in French. Video clip in Windows Media format. 5.4 Mb.)
	Click here for a story in the 8pm Sunday news on France 2. (in French. Video clip in Windows Media format. 9.2 Mb.)
	BeatTheTraffic received a "Top Innovation Award" at the NAB show in Las Vegas (April 18-21 2005) Click here for the NAB 2005 Best of Show Award Winners Announcement.
	Click here for KPIX Channel 5 News segment by Tony Russomanno, discussing our 7-Day Traffic Forecasts, Trip Advice and 3D Visualization for Broadcast in March 2005. (Video clip in Real Media format. 4.5 Megabytes.)
	Click here for ABCNews interview of BeatTheTraffic.com for Ahead of The Curve show, part of GridLock Nation series in February 2005. (Video clip in Real Media format, 4.5 Megabytes.)
	We were recently featured on the Bay Area's KTVU Channel 2, in their "Mornings on 2" news show.  See the clip by downloading the windows media player file at this link http://i.beatthetraffic.com/KTVU.wmv.
Stephen Baxter recently wrote a feature article about BeatTheTraffic.com in the San Mateo Daily Journal.
	Duncan Graham-Rowe wrote in New Scientist an article entitled about BeatTheTraffic.com entitled "The personalized traffic jam buster" in March 2005. Click here for a pdf version, and a second article entitled "Smart traffic forecast offers seven-day predictions" in June 2005.
	Kiplinger Forecasts featured BeatTheTraffic.com's new Web-based traffic reports in April 2005. 2005. Click here for a pdf version.
	BeatTheTraffic.com was featured in InsideITS's March 15 2005 issue. Click here for a jpg version of the article.

BeatTheTraffic.com / SFBayTraffic.com was named "Best Workplace for Commuters" by the US Environmental Protection Agency for three years in a row.

Our software is truly original, winning us some praise in SFWeekly magazine. Matt Palmquist described our service as:  "an ingenious clearinghouse for up-to-the-minute information on Bay Area highway congestion"

See also Bill Silverfarb's recent story in the San Mateo Daily Journal.

Please also see this story about Triangle Software in the  Sunnyvale Sun.